Case Studies

Real founders.
Real results.

No projections. No averages. These are the actual numbers from the actual campaigns we ran.

Recruitment tech · Mexico City · First engagement · Q1 2025
★★★★★
The situation

Meryto had a solid product and an ICP they could describe clearly. Every deal in their pipeline had come from warm intros. Cold email had been tried before and had not worked. They had no outbound infrastructure, no dedicated sending domains, and no system for finding prospects at the right moment.

What we built

We set up a dedicated sending infrastructure on domains we own and run, built a signal-based targeting stack tuned to their ICP, and wrote copy around what their best prospects actually care about. The first campaign went live 9 days after kickoff. Their main domain was never touched at any point.

The result

29 qualified meetings booked in month one. Zero domains flagged. Every call matched the ICP Bernardo described. His team went from zero outbound pipeline to a full calendar without hiring a single SDR or buying a single list.

"We had zero outbound pipeline before Brainavance. First month: 29 booked meetings, zero domains burned, and every single call was with exactly the type of client we were targeting. Santiago built the whole system. We just showed up to the meetings."

Bernardo Prum
Bernardo Prum
CEO, Meryto
29
Meetings booked
month 1
0
Domains
flagged
9
Days to first
live campaign
100%
ICP match
on every call
Meryto campaign metrics dashboard
How it happened
Day 1
Kickoff call. ICP defined, signals mapped.
Target criteria approved before anything is built.
Day 3
Sending domains registered and warm-up started.
Main domain never involved.
Day 7
First prospect list built from live signals.
Copy written and reviewed.
Day 9
First campaign goes live.
Replies flow in. Bernardo's team starts seeing bookings.
Day 30
Month 1 closes: 29 meetings booked.
0 domains flagged. 100% ICP match on every call.

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